Why Responsive Design Matters for B2B

Responsive design is a type of design that conforms to the device it is shown on. No longer is mobile responsiveness an option. It is required to be able to compete in the search rankings. Google has made it clear that it is a strong factor in mobile search ranking. The search engines also look closely at what is called 'bounce rate', which is the percentage of people who leave the site in the first several seconds of a visit. If the bounce rate is high, the search rankings will drop. Agencies that do mobile design for B2B are an important part of the equation for market share.