How Virtual Reality Will Change B2B Marketing

The key to B2B marketing is driving customers through the sales and marketing funnel. The most important stage is evaluation. The customer has already decided to make a purchase but must choose whether to buy your product or the competition. It’s at this crucial moment where virtual reality can help your product stand out. With virtual reality, your customers can see your product up close and personal to see exactly why it’s superior. It’s like a trade show, a site visit, and a marketing presentation rolled into one. More here.