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What KPIs Should You Measure In B2B Marketing?
At a holistic level, revenue and profits are the sole indicators of performance. But this cannot be used to track the success of each of your marketing strategies.
Read more at http://www.business2community.com/b2b-marketing/kpis-measure-b2b-marketing-01707802#gfXgw1c48wHOtA8b.99
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