B2B Marketing Is Becoming More Persona-Driven

"B2B contracts are complex and involve a lot of people. You’re usually trying to use marketing to educate them. And they’re building a preference for you as a company because they’re looking to your company to help them back at the office. When I talk about the ROI of B2B content marketing, it’s not about return on investment, it’s about return on interest. " More here.