Why Responsive Design Matters for B2B

Responsive design is a type of design that conforms to the device it is shown on. No longer is mobile responsiveness an option. It is required to be able to compete in the search rankings. Google has made it clear that it is a strong factor in mobile search ranking. The search engines also look closely at what is called 'bounce rate', which is the percentage of people who leave the site in the first several seconds of a visit. If the bounce rate is high, the search rankings will drop. Agencies that do mobile design for B2B are an important part of the equation for market share.

How Virtual Reality Will Change B2B Marketing

The key to B2B marketing is driving customers through the sales and marketing funnel. The most important stage is evaluation. The customer has already decided to make a purchase but must choose whether to buy your product or the competition. It’s at this crucial moment where virtual reality can help your product stand out. With virtual reality, your customers can see your product up close and personal to see exactly why it’s superior. It’s like a trade show, a site visit, and a marketing presentation rolled into one. More here.

What KPIs Should You Measure In B2B Marketing?

At a holistic level, revenue and profits are the sole indicators of performance. But this cannot be used to track the success of each of your marketing strategies. Read more at http://www.business2community.com/b2b-marketing/kpis-measure-b2b-marketing-01707802#gfXgw1c48wHOtA8b.99

B2B Marketing Is Becoming More Persona-Driven

"B2B contracts are complex and involve a lot of people. You’re usually trying to use marketing to educate them. And they’re building a preference for you as a company because they’re looking to your company to help them back at the office. When I talk about the ROI of B2B content marketing, it’s not about return on investment, it’s about return on interest. " More here.

B2B Tech Marketing and Sales Acceleration Agency

Digital Marketing Capstone Hangout

Nearly 85% of B2B Marketers Invest in Events

Nearly 85% of B2B Marketers Invest in Events, According to Technavio. More here.

What Will Be Hot Next Year in B2B Marketing?

"As more and more data is created and made available online, marketers have an increasingly large pool of information to draw from when it comes to drafting customer profiles. And the more information that’s available to you about your clients, their businesses, their strengths and weaknesses, and their needs, the better you can personalize and tailor your marketing campaigns to them." More here.

B2B Marketing Stats

How are B2B companies adapting? A new study from Clutch, a business-to-business (B2B) research firm, sheds some light on the state of B2B social media in 2016, and what marketers should know. Read more at http://www.business2community.com/b2b-marketing/b2b-marketing-stats-know-2016-01695221#7dCDSSjGMZrh7fDe.99

B2B Leaders Forum

"The annual B2B Leaders Forum brings together the leading lights of the B2B marketing world for a day of collaboration, inspiration and networking." Event information is here.