Does Your Technology Marketing have "Tactics-Interruptus" Disease?

"Be under no illusion, B2B Technology Sales is hard. CEOs across the globe agree that a 42.9% failure rate in sales is unacceptable (CEO World). The constant demand to make sales quotas adds relentless pressure, driving tech firms to limit their marketing efforts to lead generation tactics alone – tactics that are at the very bottom of the marketing food chain including webinars, seminars, events, inside sales, email marketing, and direct mail." More here from B2B agency BeaconTechMarketing.com

InsideView predicts top 5 B2B marketing technology trends in 2017

"The ability to speedily respond to customers across their life-cycle will prove to be a critical differentiator in years to come. While at present its use is prevalent in B2C segments for promotional, customer experience and customer service activities, B2B players are likely to invest more in using real time responsiveness in areas such as product enhancements, service deliverability and quicker resolutions to challenges customers are facing." More here.

The 2016 Year End Wrap up of B2B Marketing Stats

"As the year comes to a close, it seems appropriate to summarize some of the key findings about B2B marketing in 2016. The following article shows the important role that digital marketing plays today. Also, it walks you step-by-step through the marketing process to show significant statistics that may cause you to reconsider how you allocate your resources next year." More here.

3 Real Differences Between B2B and B2C Marketing

"Is there still such a visible difference between B2B and B2C marketing, and the general approaches these two industries have towards communications? Read more at http://www.business2community.com/b2b-marketing/3-real-differences-b2b-b2c-marketing-industry-experts-01728009#i8xtUTbVQ9ZohiaM.99

Strongest Barrier to Marketing Automation Success

"A recent report found that the majority of B2B marketers currently use marketing automation to some extent and consider it to be very important to the overall performance of marketing. However, many marketers still struggle with data quality and strategy creation." More here.

Why Responsive Design Matters for B2B

Responsive design is a type of design that conforms to the device it is shown on. No longer is mobile responsiveness an option. It is required to be able to compete in the search rankings. Google has made it clear that it is a strong factor in mobile search ranking. The search engines also look closely at what is called 'bounce rate', which is the percentage of people who leave the site in the first several seconds of a visit. If the bounce rate is high, the search rankings will drop. Agencies that do mobile design for B2B are an important part of the equation for market share.

How Virtual Reality Will Change B2B Marketing

The key to B2B marketing is driving customers through the sales and marketing funnel. The most important stage is evaluation. The customer has already decided to make a purchase but must choose whether to buy your product or the competition. It’s at this crucial moment where virtual reality can help your product stand out. With virtual reality, your customers can see your product up close and personal to see exactly why it’s superior. It’s like a trade show, a site visit, and a marketing presentation rolled into one. More here.

What KPIs Should You Measure In B2B Marketing?

At a holistic level, revenue and profits are the sole indicators of performance. But this cannot be used to track the success of each of your marketing strategies. Read more at http://www.business2community.com/b2b-marketing/kpis-measure-b2b-marketing-01707802#gfXgw1c48wHOtA8b.99

B2B Marketing Is Becoming More Persona-Driven

"B2B contracts are complex and involve a lot of people. You’re usually trying to use marketing to educate them. And they’re building a preference for you as a company because they’re looking to your company to help them back at the office. When I talk about the ROI of B2B content marketing, it’s not about return on investment, it’s about return on interest. " More here.

B2B Tech Marketing and Sales Acceleration Agency

Digital Marketing Capstone Hangout

Nearly 85% of B2B Marketers Invest in Events

Nearly 85% of B2B Marketers Invest in Events, According to Technavio. More here.

What Will Be Hot Next Year in B2B Marketing?

"As more and more data is created and made available online, marketers have an increasingly large pool of information to draw from when it comes to drafting customer profiles. And the more information that’s available to you about your clients, their businesses, their strengths and weaknesses, and their needs, the better you can personalize and tailor your marketing campaigns to them." More here.

B2B Marketing Stats

How are B2B companies adapting? A new study from Clutch, a business-to-business (B2B) research firm, sheds some light on the state of B2B social media in 2016, and what marketers should know. Read more at http://www.business2community.com/b2b-marketing/b2b-marketing-stats-know-2016-01695221#7dCDSSjGMZrh7fDe.99

B2B Leaders Forum

"The annual B2B Leaders Forum brings together the leading lights of the B2B marketing world for a day of collaboration, inspiration and networking." Event information is here.

B2B Responsive Design

Responsive web design for B2B (LA based agency)

Why B2B Marketers Should Experiment with Live Video

"In this sea of content, it’s hard for your content to get noticed. Except if you’re in B2B and doing live video..." More here.

B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

"The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America." View the slideshow here.

Nearly 85% of B2B Marketers Invest in Events

"According to the latest market study released by Technavio, the global business-to-business (B2B) media market was valued at USD 29.61 billion, and it is expected to reach USD 32.13 billion by 2020." More here.