InsideView predicts top 5 B2B marketing technology trends in 2017

"The ability to speedily respond to customers across their life-cycle will prove to be a critical differentiator in years to come. While at present its use is prevalent in B2C segments for promotional, customer experience and customer service activities, B2B players are likely to invest more in using real time responsiveness in areas such as product enhancements, service deliverability and quicker resolutions to challenges customers are facing." More here.