Friday
What Will Be Hot Next Year in B2B Marketing?
"As more and more data is created and made available online, marketers have an increasingly large pool of information to draw from when it comes to drafting customer profiles. And the more information that’s available to you about your clients, their businesses, their strengths and weaknesses, and their needs, the better you can personalize and tailor your marketing campaigns to them." More here.
B2B Marketing Stats
How are B2B companies adapting? A new study from Clutch, a business-to-business (B2B) research firm, sheds some light on the state of B2B social media in 2016, and what marketers should know.
Read more at http://www.business2community.com/b2b-marketing/b2b-marketing-stats-know-2016-01695221#7dCDSSjGMZrh7fDe.99
B2B Leaders Forum
"The annual B2B Leaders Forum brings together the leading lights of the B2B marketing world for a day of collaboration, inspiration and networking." Event information is here.
Monday
Why B2B Marketers Should Experiment with Live Video
"In this sea of content, it’s hard for your content to get noticed. Except if you’re in B2B and doing live video..." More here.
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
"The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America." View the slideshow here.
Nearly 85% of B2B Marketers Invest in Events
"According to the latest market study released by Technavio, the global business-to-business (B2B) media market was valued at USD 29.61 billion, and it is expected to reach USD 32.13 billion by 2020." More here.
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