Does Your Technology Marketing have "Tactics-Interruptus" Disease?

"Be under no illusion, B2B Technology Sales is hard. CEOs across the globe agree that a 42.9% failure rate in sales is unacceptable (CEO World). The constant demand to make sales quotas adds relentless pressure, driving tech firms to limit their marketing efforts to lead generation tactics alone – tactics that are at the very bottom of the marketing food chain including webinars, seminars, events, inside sales, email marketing, and direct mail." More here from B2B agency BeaconTechMarketing.com

InsideView predicts top 5 B2B marketing technology trends in 2017

"The ability to speedily respond to customers across their life-cycle will prove to be a critical differentiator in years to come. While at present its use is prevalent in B2C segments for promotional, customer experience and customer service activities, B2B players are likely to invest more in using real time responsiveness in areas such as product enhancements, service deliverability and quicker resolutions to challenges customers are facing." More here.

The 2016 Year End Wrap up of B2B Marketing Stats

"As the year comes to a close, it seems appropriate to summarize some of the key findings about B2B marketing in 2016. The following article shows the important role that digital marketing plays today. Also, it walks you step-by-step through the marketing process to show significant statistics that may cause you to reconsider how you allocate your resources next year." More here.

3 Real Differences Between B2B and B2C Marketing

"Is there still such a visible difference between B2B and B2C marketing, and the general approaches these two industries have towards communications? Read more at http://www.business2community.com/b2b-marketing/3-real-differences-b2b-b2c-marketing-industry-experts-01728009#i8xtUTbVQ9ZohiaM.99

Strongest Barrier to Marketing Automation Success

"A recent report found that the majority of B2B marketers currently use marketing automation to some extent and consider it to be very important to the overall performance of marketing. However, many marketers still struggle with data quality and strategy creation." More here.